Sara Forynja    ”Colourful clothes hand printed in our workshop. We make everything from bed linen to dresses. We stock our own designs as well as goods from local designers. Forynja is located on the main shopping street in Reykjavik.”

In 2005 Sara María opened the shop Naked Ape in Reykjavik and quickly gained recognition for her colorful street wear and loud prints. Her workshop, attached to the shop, became very popular for young creatives to come and experiment with Sara and her crew. Naked Ape was greatly missed after it closed earlier this year, but Sara has now returned with her own label Forynja.

I ( LUCY) visited this colourful and patterned store in Reykjavik during The Iceland Airwaves festival last October 2010. I was happy to purchase a beautiful Poncho cape jacket made from angular pieces of printed and colourful jerseys. It was a patchwork made in style and super cosy. People always comment on how much they love it and I would recommend buying from them for a truly inspiring garment and one off design. 

You can buy online at-

http://dontbenaked.com/

Here are some images from FORYNJA’s recent collection..